JLL hosted its annual Forecast Breakfast on February 1st. The event featured keynote speakers Patty Heyda and David Gramble, authors of Rebuilding the American City: Design and Strategy for the 21st Century Urban Core. The event also hosted a roundtable discussion with Heyda, Gramble and AJ Robinson, President of Central Atlanta Progress and Heather Aldaheff, Program Management Officer with City of Atlanta.
The authors’ presentation centered on innovative ways cities around the country are transforming downtown and urban areas through real estate, city design and transit, with a focus on Atlanta. “Cities can write the playbook, and developers actually execute the plays,” said Gamble. Atlanta BeltLine is an excellent example of a city working within its existing fabric to create contemporary amenities. The city-led effort to redevelop 22-mile trail is a catalyst for private development that enhances the city’s character, connectivity and sustainability.
Robinson also named some of Downtown’s recent projects as transformational for the city, including Turner Field, Mercedes-Benz Stadium and Underground Atlanta’s pending redevelopment. “The ability to enhance and protect Downtown Atlanta’s authenticity is a huge opportunity for our city,” said Robinson.
Aldaheff added that city design and infrastructure are top of mind for the City of Atlanta. “The growth is coming with 1.5 million people moving into Atlanta. Where are we going to put them and how will we grow?” asked Aldaheff.
“JLL’s annual forecast breakfast is an excellent opportunity for us to bring together clients, key city officials and friends to have a productive conversation about the most important issues facing our city each year,” said Mike Sivewright, JLL’s Atlanta Market Lead.