Jack Daniel’s/Brown-Forman celebrated the renovated Barrel House 1-14 with a ribbon cutting ceremony on July 13, 2016 led by Tennessee Governor, Bill Haslam and Jack Daniel’s Master Distiller, Jeff Arnett in Lynchburg, Tennessee.
Barrel House 1-14 was originally constructed in 1938 and was the first barrel warehouse built by Jack Daniel’s following the end of prohibition. The renovation program includes two three-story high glass-walled tasting pavilions and a main atrium that will be used for dinners, receptions and other special events. From both the tasting pavilions and the atrium, guests will be able to view the massive original oak structural elements of the building, as well as barrels of aging whiskey stored on racks ranging three stories to the roof of the building. Although the outward appearance of the building is still as it was in the 1930’s – a sheet-metal warehouse – the interior has been brought up to modern standards of air conditioning, fire protection and plumbing for the comfort of the guests.
Also opening this month is the reconstructed Motlow House. A Lynchburg landmark, the Motlow House, built in the early 20th century, was home to Lem Motlow, proprietor of Jack Daniel’s and nephew to the brand’s namesake The house has been reinvented to welcome loyal fans of the Jack Daniel brand, while still retaining its original character as a Tennessee country house. The Motlow House will serve as both an event space and an archive for the brand.
The completion of the Barrel House and Motlow House projects are part of the company’s commitment to invest in the expansion of its distillery and visitor experience. JLL Nashville provided project development services and facility management for Jack Daniel’s/Brown-Forman on the $7.5 million projects.